Everything
will change.

In a world defined by rapid change and growing uncertainty, standing still is not an option. The climate crisis, shifting global dynamics, and technological disruption are transforming how we live and do business. The need for change is urgent, and we are determined to be part of it.

We are Reitan Convenience. Rooted in our communities and driven by ambition, we have spent over 130 years making life easier for people on the go. Now, we aim to redefine what convenience means, moving forward by connecting sustainability and profitability.

The future belongs to those who act. Our mission, “With people at heart, we are here to make convenience sustainable and sustainability convenient - fulfilling everyday needs for people on the go” – isn’t just a responsibility. It’s our strategy for long-term success.

Business as usual is not an option. Read why and explore our approach in the chapters below.

The story starts here