Convenience
Growth Camp 

CHAPTER 3: ACTION

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What if we stopped tweaking and started rethinking? The future of convenience is already taking shape — and we are turning today’s pockets of the future into tomorrow’s prototypes.

  • We must challenge what feels comfortable, and change what seems possible. That’s why we launched the Convenience Growth Camp (CGC) – a one-year innovation programme that brings together some of the sharpest minds from seven countries. They are backed by a panel of internal and external experts, all working to tackle the big challenges facing our industry.

    Convenience Growth Camp is not about tweaking the old model. It is about rethinking it completely. It is where bold experiments take shape. And it is not just about the products on our shelves. It is about the systems behind them. And, hopefully, where new business models are born.

    The camp focuses on two tough challenges: radical growth and new customer experiences and sustainable consumption. It’s about creating the concepts, products, and services that will attract more customers, while still growing sustainably. It is also about making it easier for our customers to make climate-friendly choices without compromising convenience.

    To guide the teams, we have brought together a Growth Panel with deep industry knowledge, including Ola Jönsson from Coest, Mathilde Fiksdahl from Sprint Consulting, Sophie Grindstad from Reitan Retail, and our very own Mariette Kristenson. To keep the ideas fresh, the panel also includes a rotating guest expert, bringing in diverse perspectives from outside the industry.

    This is not just about talking. It is about building, testing, failing, learning, and moving forward. Real change does not happen in PowerPoints. It happens when you get your hands dirty, take a few risks, and aim for exponential impact.

    7-Eleven, Pressbyrån, Narvesen, R-Kiosk, R-kioski, Caffeine, PBX and Northland. Different names, different markets. But one shared ambition: to shape the future of everyday convenience.

The camp focuses on tough challenges: radical growth, new customer experiences and sustainable consumption.

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