Not Your Average Boring Report

We write it for those who want to understand where we are going – and how serious we are about getting there.

The board reads it to track progress. Procurement officers use it to evaluate us. Future partners and customers want to know what we stand for. And many employees – both current and future – read it to get a feel for who we are. In short: we make the report for everyone who is curious.

And sure, part of it is about pride. We are proud of what we do – and how far we have come since we began our joint sustainability journey just a few years ago.

But the truth is not all wow and yes. Transforming a business like ours is not a straight line. It is complex, sometimes frustratingly slow, and requires constant evaluation of short-term profitability and long-term relevance. Nothing happens automatically. Every shift takes focus, persistence, and a fair amount of stubbornness.

So this is not about showing off.

It is about being honest and clear. Because clarity creates action. We believe in sustainability – and in being transparent about our priorities and goals. Today, it is neither relevant nor possible to separate sustainability from business. Our ability to balance long-term goals with everyday decisions will define our future success.

So while we are not in love with reports, we do love what they represent: progress, accountability, and direction.

We are here to create real change – in real stores. And to steer in the right direction, we need to know where we are. That is what the report is for.